My name is Jainie Diaz, and as a third-generation hairstylist, I grew up around the hair care industry. My great-grandmother started this family tradition as a stylist in her native country of Cuba, and my grandpa continued it as a barber in the United States. Now, with 20 years of my own experience in the beauty industry, I have had the privilege of continuing our tradition and caring for thousands of different people. From celebrities to brides, my five-star salon in Tarzana, CA, has welcomed every hair type you can imagine, and I bring this experience to all of my hair care products.

After working with companies like Chanel and Dior, I have decided to create a line of products that I wish I would have had access to — organic, luxury hair care. All of our products utilize ginger to stimulate the hair follicle and improve circulation around your scalp and are completely natural and cruelty-free. What does all this mean? This means that I have personally tested every single one of our products to make sure that your hair is getting the best care possible. I have built a life from caring for others, so I hope you enjoy our products as much as I do!

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